media and culture

From A Cultural Worker's First Manual: Essays in Appreciating the Everyday, by Felice Prudente Sta. Maria:

Are those in media and education automatically cultural workers?

Whether they know it or not, all companies and institutions involved in media and education provide tools for cultural education, cultural information and cultural attitude formation. Unfortunately, not everyone in these fields accepts responsibility for cultural development. Cultural workers within the fields are those who promote a positive attitude for culture, preferably knowing it.