faith in media

One night last week, I was chatting with my friend when he said, "Minsan iniisip ko... may naniniwala pa ba sa news? (Sometimes I think... does anyone still believe the news?)"

This intrigued me, so I asked him if it meant he doesn't read/watch/listen to the news anymore -- or if he knows anyone who doesn't.

He thought about it for a while, and said no.

But I knew what he meant -- and I knew he wasn't alone in his sentiment. It wasn't the news he doubted. It was those who report it.

various reactions, one thread
People's distrust for and disenchantment with media are rooted in many things. The feeling that traditional or mainstream media "just don't get it" is one. Sensationalized news is another. "Envelopmental" journalism and other corrupt media practices are yet another.

Filipinos' reactions to media are varied. We are enamored by media personalities -- thus those huge billboards with newscasters advertising the latest product or service -- or distrustful and wary of them. There are Filipinos who applaud journalists and media practitioners, and those who think that anyone with a press card is "dirty." Some have taken advantage of the media to gain mileage and influence. And others, regrettably, have gone as far as to silence members of the press to keep the truth from coming out.

In all these reactions, however, lies a common thread: the recognition that journalists and media practitioners function in the public sphere. Whatever information the media receive, whatever news they gather, is meant for the public. It goes out in the form of a news report or feature that is published or broadcast. The media act as our eyes and ears. They report to us a world that is beyond our immediate sphere of existence.

the need to know
The need to know what's going on in the world or even in our immediate circle is basic. We express this need whenever we greet one another by saying, "What's up?" or "Ano'ng balita?" -- roughly, "What's new?"

The mass media fulfill this need -- or are supposed to, at least. But if we are dissatisfied with the media, then we will increasingly turn to other sources of information and news. With the Internet, we can get news and information from more sources now than we had ever dreamed. And with mobile phones, we can get it much faster than we had ever imagined.

If my friend's sentiment is indicative of how majority of young Filipinos today regard the media, I wonder if faith can be restored. Maybe it's time to reexamine how the media do their job -- and even what job it is they're supposed to do. Otherwise, the mainstream media could lose their audience to the Internet and mobile technology.