the catholic church as media practitioner

A report posted yesterday on the CBCP News site urges Filipino Catholics to support the Church's media apostolate, as Catholics everywhere celebrate World Communications Day tomorrow.

I don't know how aware Filipino Catholics are about the media apostolate of the Church. In any case, the report caught my attention because it is related to my master's project.

media and vatican II
Even before the Vatican II conference, the Catholic Church had already recognized the importance of media in their mission. It was only during Vatican II, however, that they issued their first official document on the topic -- the Inter Mirifica.

The document introduced the term "social communication" -- a catchall for any form of interpersonal communication. This included media, literature, theater, film, dance, music, and the visual arts. The term is broad enough to include the Internet and even SMS.

A follow-up document called Communio et Progressio established the Church's media apostolate. It recommended that the Church set up media offices and assign priests, nuns, and lay workers to manage these offices.

Today, one will find a media office at almost every level of the Church hierarchy -- from the Vatican to the smallest local parish.

In the Philippines, there is the Catholic Bishops Conference of the Philippines (CBCP) Episcopal Commission for Social Communication and Media, the National Office of Mass Media, and media offices at the level of the archdiocese and diocese. Different congregations own and manage their own media arms. The secretary of the Federation of Asian Bishops Conferences Office of Social Communication (FABC-OSC) also holds office here.

why a media apostolate?
In the above Church documents, there is recognition that social communication -- including media -- is necessary as a means to evangelize.

Undoubtedly, the Catholic Church wields influence in Philippine society. It is active in the lives of most Filipinos, who are baptized, married, and buried in Catholic rites. Its presence is felt in even the smallest and remotest barrios, where parish priests are respected members of the community. Churches are crammed with faithful followers on at least two days of the year -- Easter Sunday and Christmas.

Considering the pervasiveness of the Catholic culture in our society, is a media apostolate still needed? On the other hand, are Church-owned or otherwise Catholic media effective in their mission of evangelizing or of deepening the faith of Filipino Catholics? Do Filipinos read Church-owned newspapers and publications, watch or listen to Catholic programs, or visit Church-run websites?

"a choice"
Bishop Bernardino Cortez, who heads the Episcopal Commission on Social Communication and Media, described Catholic media as "a choice" that allows us "to be strengthened in our faith" in confusing times.

After all is said and done, this is probably the best way to describe Catholic media: a choice. Such a choice would not be available in other countries, particularly those where freedom of expression is not guaranteed by the constitution. The presence of Church-owned media is, at the very least, an indication that we are still a democracy. We are still free -- free to worship as we please, free to choose what we read or watch or listen to, and free to decide for ourselves which course of action to take.