30 April 2008

what is news?


At a news writing workshop with the youth of Asipulo, Ifugao, we went through the preliminaries of defining the term "news."

Is news anything reported in the papers, on TV, or on the radio?

Is news anything that happens to a celebrity like Kris Aquino?

Could anything happening in their remote municipality be news?

The young people of Asipulo had a simple definition. To them, news is information that must be known and reported because it is important.

Given that they hadn't been taught the concept of news values before the workshop -- formally, at least -- the recognition of news as something that must be known (from the audience's perspective) and reported (from the journalist's perspective) is exactly what we were going for.

To them, the long lines to buy rice in Quezon City was news. The recent wedding of a foreigner slash community volunteer was news. The death of a community member would be news.

We talked about why some events would be considered news, and why some would not.

The difficulty in buying rice, for example, was of interest to them perhaps because it was an alien concept. As children of farmers, they could not imagine it ever happening in their locality.

They considered the wedding of the volunteer to be news because he was an important member of the community. The same was true of the death of a community member -- especially if s/he were an elder or a prominent figure.

One of the workshop participants related the concept of news to an advocacy: you report something because it is your advocacy. I must admit I didn't expect to hear this from them. Nevertheless, this is certainly true. Whether journalists acknowledge it or not, they are advocates of truth, democracy, development, justice, and peace.

Another thing that surprised me was when some of them asked about the killings or otherwise repression of journalists. This told me that they were somehow aware of the concept of freedom of expression and its importance.

The workshop was an enriching experience for me. I learned a lot through the perspective of an audience who are not media-savvy and who are in fact underrepresented in media.

I realized that young people -- in particular, this group in Asipulo, Ifugao -- have a lot to say, and that a newsletter such as the one they are planning to publish would indeed give them a voice.

And I remembered why and for whom we do what we do.

Thank you, Providential Youngsters Society!

28 April 2008

an ifugao child



What will life be like for this Ifugao child?

Everyday, this child will wake to cheerful birdsongs and glorious sunrises. At night, she will be lulled to sleep by cool mountain breezes and the rhythmic calls of the crickets.

In time, she will learn the ways of her elders, and wear the colors of her tribe with pride. She will walk with the grace and dignity of her people, sure footed on even the steepest and most winding mountain trails. She will learn to work closely with Nature, knowing when the grains of rice will be ready for harvest, relying on the sun and the stars for the time, and the clouds for the weather.

And yet, this child will grow up differently.

As the times change, so will her future.

Another path is opening up to children like her. She will have more opportunities than those before her. The world will be at her feet.

She will have the best of both
tradition and modernity. She will retain the wisdom of her people, yet learn to harness technology for her needs.

She will stand tall beside people of other cultures, sure of her own identity. She will defend her rights -- as a woman, as an Ifugao, and as a person, above all -- and stand up for the rights of others.

Her spirit will soar, free and unfettered, even as she stays grounded in her reality. She will live with purpose, claiming all that is hers, and giving back all that she can.

With the grace of God, the love and support of her family, the blessings of Nature, and the benefit of a good education, this child will be all she can be.

26 April 2008

electricity in pula: good or bad?

Sitio Pula in the mountains of Asipulo, Ifugao*, which has gone without electricity for years, will reportedly have electricity in a few months.

The news has been met with different reactions. There is anticipation, if not relief, and maybe even eagerness from the residents. This opens up a whole new world for them -- of lights, more appliances, and radio and television programs. Already, one of the women we spoke with is certain that early bedtimes will become a thing of the past for her family, as they will most likely spend their nights watching TV.

On the other side of the spectrum, those who have visited or lived in Pula think that electricity may not necessarily be a good thing for the community.

"It will take away some of the charm," a volunteer said.

"You'll see the effects of electricity -- good and bad. I guarantee it," said another.

Now no one ever talks about the dangers of owning and running electrical lights, refrigerators, or even carpentry equipment. So quite obviously, the concern stems from the perceived negative effects of television and radio on the quiet little community.

media consumption
According to the National Statistics Office 2003 Functional Literacy, Education and Mass Media Survey (FLEMMS), the Cordillera Administrative Region (CAR), of which Ifugao Province is a part, has a functional literacy rate (able to read, write, compute, and comprehend) of 85.4%. CAR also has a high proportion of population vis-a-vis college education, second only to the National Capital Region (NCR).

Despite the encouraging figures, Pula is not teeming with newspapers and magazines; the nearest place to buy a newspaper is the capital town of Lagawe or even Kiangan, both about an hour away. In the 2003 FLEMMS, CAR showed one of the lowest rates of frequency of newspaper reading. Only 51.1% of the population in CAR relied on newspapers for knowledge and information. Radio was the most popular medium at 69.9% -- the highest number of radio listeners anywhere in the country -- while television registered only 53.3% -- not surprisingly, the lowest.

If the literacy rate in CAR is so high, why are the people listening to radio and watching TV more than reading newspapers? Their media preference might be a result of media infrastructure more than anything. Limited accessibility -- especially of Asipulo -- makes newspaper delivery difficult. On the other hand, the region as a whole has the advantage of geographic height, making it able to receive radio signals clearly.

an electrified pula
With electricity, the stillness that envelopes Pula will most likely be punctured by blaring stereo, radio, and TV sets.

Media exposure will undoubtedly continue to be heavily slanted towards radio and TV. This means faster availability and more effective delivery of news and information, which are so important to remote communities.

But -- and especially for TV -- this also means exposure to imported telenovelas, noontime variety shows, showbiz gossip, and programs with violence and sex.

These programs do nothing to support the Ifugao way of life or reinforce traditional values and ideals. In fact, it would be accurate to say that, with media's tendency to be Manila-centric, the Ifugao are underrepresented in TV and radio.

Would this be the end of a way of life? Only the people of Pula can say.

Without electricity, Pula has stayed disconnected from the rest of the country for years. It has kept their way of life intact, and their culture pure. But no one has the right to impose that this community community without electricity and its conveniences forever.

Exposure to TV and even radio programs may very well be an imposition of non-Ifugao culture on Pula. But for Pula residents, having electricity means being connected through TV and radio to life outside Asipulo and Ifugao. Good or bad, it is something that can't be avoided.

All we can do is hope that Ifugao culture and traditions are strong enough to withstand the introduction and intrusion of media and Manila-centric culture.

* I first wrote about Asipulo, Ifugao here.

16 April 2008

a national identity

In this age of globalization and the resulting homogenization of culture, does a Filipino identity stand any chance of surviving and prospering? Even without external influences, are our lifeways too diverse, the differences too pronounced, to produce a unified culture?

Section 3 of Republic Act 7356 discusses national identity this way:

Culture reflects and shapes values and beliefs and emulates the aspirations of the people’s cultural wisdom, thereby defining a people’s national identity. A Filipino national culture that mirrors Philippine economic, social, and political life shall be evolved, promoted and conserved.


Republic Act 7356, also known as "The Law Creating the National Commission for Culture and the Arts," defines culture as "a human right" in Section 2, as follows:

Culture is a manifestation of the freedom of belief and of expression, and is a human right to be accorded due respect and allowed to flourish.


Is it too naive or pretentious to think that the culture of the lowlands is as important as that of the seaside or the mountains? In Manila, a veritable melting pot, culture seems to be absent -- but this absence, of course, is in itself a culture. The farther away from Manila, the more evident the culture, it seems. Can one residing in a remote mountain barrio really embrace the culture of another on the opposite side of the country as being "Filipino?"

It is no big surprise that those living outside Manila strive to preserve their way of life. Take Filipino communities in other countries, for example. They seem more bent on celebrating, if not preserving, their Filipino-ness than the average ManileƱo.

Section 7 of the same law emphasizes the importance of preserving Filipino heritage:

It is the duty of every citizen to preserve and conserve the Filipino historical and cultural heritage and resources.


The reality is, no one can claim a monopoly on being Filipino or on living a Filipino life. Being Filipino is not just one particular characteristic or set or characteristics. Nor is it one dialect, one dress, one dish. One's duty to preserve and conserve is, simply, one's duty to be a Filipino.

09 April 2008

for whom?

When people hear the word "culture," they often think of expensive antiques, classical paintings and sculptures, fine dining, orchestras playing cerebral music, or high-society, black-tie events.

Such concepts, though not entirely unfounded, couldn't be more wrong.

Culture, as defined in the 1982 Mexico City Declaration on Cultural Policies, and approved by members of the United Nations Educational, Cultural and Scientific Organization (UNESCO) is:

...the whole complex of distinctive spiritual, material, intellectual and emotional features that characterize a society or social group. It includes not only the arts and letters, but also modes of life, the fundamental rights of the human being, value systems, traditions and beliefs.

This definition tells us that culture is simply how we live in a given time and place.

The Declaration goes on to affirm that:

...it is culture that gives man the ability to reflect upon himself. It is culture that makes us specifically
human, rational beings, endowed with a critical judgement and a sense of moral commitment. It is
through culture that we discern values and make choices. It is through culture that man expresses
himself, becomes aware of himself, recognizes his incompleteness, questions his own achievements,
seeks untiringly for new meanings and creates works through which he transcends his limitations.

The document lists more than 50 principles on culture and how it relates to development, democracy, education, communication, international cooperation, and peace.

Culture is therefore not limited in scope and object. It is as much a part of the life of the museum goer as it is the factory worker; the schoolboy and the matron; the businessman and the housewife; the call center agent and the market vendor.

It is for everyone.